Design Process: Visual Identity for Friendly Cosmetics
I created Friendly because I’m fascinated about vegan cosmetics. I think they deserve to shine because they have the guts to deny the cheapest, cruel and unhealthy solutions used in this industry. They prove us that we can go further to a better and sustainable world, without animal tests, pollutants, and cancerous products.
- The typography
The brand font family should be minimalist, to not contrast with the logo. I chose a sanf serif and rounded font.