What is Brand Identity and why you need it

what is brand identity

Let’s begin with a fact: if you have a business, you have a brand. Even if you have a logo or not.

The brand is the identity of your company, which includes everything your business transmits to your public. It goes around the sensations, emotions, associations, thoughts, experiences and memories your company causes in people lives.

These impressions can be transmitted through the logo, the colors, the music played in your campaigns or in your establishment, the smell, the voice tone, the way your staff talks to your clients, the stationery material… In sum, every detail of your brand can be felt.

“You have a brand whether you like it or not. It’s best to embrace that and find the best way to connect your brand with your targed audience” — Mark McCulloch, founder of Spectacular Marketing

The more details you take care, more control of your brand image you will have and it enables you to guide your public to the right impressions. A strong brand identity reflects in professionalism, credibility, commitment, value and identification through the eyes of your public and it means more brand equity and even passionate clients.

CAN YOU IMAGINE SOMETHING MORE VALUABLE THAN A CLIENT BEING IN LOVE WITH YOUR BRAND? ENGAGED IN SHARING HIS LOVE FOR YOUR BUSINESS WITH ALL THEIR FRIENDS?

If they care, you have to care too.

It doesn’t matter the size of your company or if you already have enough clients, because let’s be realistic, the real world is full of competitors. Tomorrow one of them can appear, way more attractive than you and simply wash away all your clients. Then, you will have two options for your business: charge less or let it die.

brand identity change or die
brand identity, change or die

Nowadays, in a world filled with information, a strong brand identity is worth more than a million words or any sales speech. An awesome brand is part of the atmosphere of the company. Its power is invisible, although people can feel it.

“ So if you’re interested in a business with customers, you’re going to want a brand because without it, you lack an identity, a pulse, a presence — and a purpose.” Mary Van de Wiel, of The NY Brand Lab

Before I finish, there is another important aspect. Having a strong brand identity is not just about your audience. The identity affects your entire business, the soul of your company. It gives a real game to your team. You will transform your company into an organization they will be proud to work with and to fight for its growth. And I think you heard a lot of examples about how the employees affect a business, right?

Do not underestimate your company, you deserve a well-designed brand identity!

I’m available to work with you on this mission.

If you are not convinced yet, read more here:

What impact does brand equity have on profit margins?

6 Reasons Why a Strong Brand is Important for Your Small Business

Branding For Small Business: Does It Really Matter?

I’m a small business – why do I need a brand?

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